Generation Beauty is a makeup convention sponsored by ipsy which started in 2013 with 1000 attendees (as announced at the start of the event). Since then, Generation Beauty has grown to over 4000 attendees, with an additional convention taking place in the fall in New York. The two-day event starts on Friday night with a special invite-only party for special guests. Following that are two days where attendees have an opportunity to mingle with representatives from various makeup brands and attend mini-panels with their favorite bloggers and vloggers.
As I've mentioned previously, I'm pretty much a novice when it comes to everything makeup related. While I spend more than I'd like to admit on cosmetics, I do not follow any makeup bloggers/vloggers and frankly have questionable makeup application abilities. In fact, my morning makeup routine involves applying sunscreen, quickly drawing on eyeliner (and mascara if I feel like it), and slapping on blush/powder before running out the door to sit in traffic. If I remember, I apply lipstick/gloss once I get to work (in non-patient care areas as per OHSA guidelines).
Generation Beauty appeals to me not only because I get to learn more about makeup, but because I get hundreds of dollars worth of free swag! As someone who tries to live on a budget, I can't help but love free stuff! Here's a rundown of the weekend:
Saturday morning, I show up to L.A. Live to check in and pick up my badge for the weekend. Included with the badge is a tote bag (to hold swag), a sheet of coupons you exchange at each booth for makeup, coupons for Saturday and Sunday's swag bags, and a box of water!
|Water in a box!|
|The inside of L.A. Live, where Generation Beauty is held|
|Many companies offered freebies for posting certain hashtags on social media. IT Cosmetics gave me a tote bag for posting this pic!|
|Generation Beauty Day One Haul|
|Contents of Day One Swag Bag|
|Generation Beauty Day Two Haul|
|Contents of Day Two Swag Bag|
|Too Faced Born This Way Foundation|
|Jouer Sparkle & Shine Holiday Party Favor|
|Inside contents minus noisemaker|
|tre'StiQue Matte Color and Shiny Balm Lip Crayon in Florence Fig and Rose Balm|
|Generation Beauty tre'StiQue Booth|
|Tote Bag from Pacifica Beauty|
Generation Beauty is a young convention that is rapidly growing in size. At this rate, unless ipsy decides to implement more stringent capping measures, I anticipate that the event may have to eventually move to a larger venue. I'm excited for Generation Beauty's potential, and hope to continue attending more conventions in the future!
What an busy and eventful week an a half! Now it's time to recover from whatever bug I contracted, make money, and plan my next series of excursions. Yay for summer travel!